Act Smart... With Smart Marketing Solutions
Whether it is price, promotion, people or product, let the Smart team give your community a competitive edge and enhance your bottom line.

Smart Apartment Solutions offers a wide range of marketing services that will help you rent apartments. Purchased separately or in combination, these services will help you Get Smart, Look Smart, Feel Smart, Be Smart
and Stay Smart.

Smart Examination
Much like a mystery shop, the Smart Examination is a fresh eyes approach to your on-site marketing efforts. Like most exams, the Smart Examination begins unannounced with a mystery shop of your leasing staff and a telephone and internet inquiry about the apartment community with the inquiry leading to an appointment to tour the community. The Smart Examinor arrives for the appointment with a letter of introduction explaining the exam process.

This methodology allows you to see things through the perspective of your customer. Items reviewed are, leasing presentation, signage, internet presence, print media and marketing collateral, outreach efforts and competitor positioning.

Get Smart Ideas
One of the Smart Girls will spend an intensive 1/2 or full day of one on one time with your site staff brainstorming marketing and leasing strategies and new creative ideas. Get Smart Ideas combines training and development of new strategies at the site level, where it is most critical for the “buy in” of the ideas, for the implementation of these ideas to be successful and get you the results you desire.

Feel Smart Thesis
The Feel Smart Thesis is a thorough investigative report and action plan that takes a comprehensive look at the four P’s; people, product, price and promotion and offers sensible solutions.

The thesis addresses where the property has come from in regards to previous marketing efforts; traffic numbers, conversion rates, closing ratios, rejection and cancellation rates, all of which are computed to determine what numbers must be generated to achieve the occupancy required to meet the property’s objectives. Recommendations are presented on the four P’s that will achieve and sustain the property’s occupancy objectives.

Smart Applications
If it is a robust marketing plan or a piece of an overall marketing effort you are working with, the application of the various marketing components is where the rubber meets the road. The Smart Girls can provide the common denominator when it comes to that marketing equation you are solving. Whether you choose 1/2 or a full day, we can put your plan into action, provide resources, review collateral material, stage your model and provide that missing marketing piece… let us make you look Smart.